What is it like to increase 200%
Engagement within 3 months?
FLATLAY INC. - Social Media Intern - Summer 2018
Transitioning to an influencer marketing platform
In October 2018, my supervisor from my previous summer internship at FLATLAY approached me to redesign the UX of their current website for visitors to learn about their new services.
The company was in the process of transitioning from an ecommerce space to an influencer marketing platform that connects creators and brands directly. The goal was to quickly develop the UX design within limited amount of time, while leveraging the brand’s aesthetic.
More than just posting twice a day, it's about the data
My task was to take popular content from related accounts and post on our feed twice a day. I wanted to do more than just simply posting, so I started to analyze the data on the back-end portal.
I observed a lack of creators featured on our feed on @flatgrid account compared to other similar accounts. While @flatgrid more centers on male content, it had more 20% more female followers than male. Its age group ranges from 18-45.
Cross-promotion is a key path to increased engagement. Diversifying the content can keep different demographic groups engaged. Therefore, I started the #FlatgridInfluencer campaign.
The result is that our profile visit increased by 200% for @flatgrid.
1. Interactive Poll
2. Influencer Response
Targeting life events such as back-to-school season
Since the 18-24 age group dominates in @flatlay audience, we wanted to push out a highlight that our target followers would be interested. During mid-August, we partnered with couple flatlay influencers for a #BackToSchool Series on our story. In the series, we featured different flatlay bloggers' essential items when going back to school to provide ideas for the BTS shopping season.
The campaign was the most viewed out of all the stories on @flatlay.